When it comes to logos, less is often more. This could be a bit counter-intuitive to those who want to have an effective logo that is designed to promote his brand but not for the conscious designer. Logo designers know that designs that look "busy" barely attract attention for long enough, and are easy to ignore. A minimalist logo is far more attractive and effective. For an outsider it could appear as if the bigger is better. This is, however, not what works in reality.
The past was that the over-the-top logo was the norm and there's a reason for that. Designers would try to fill out logos about a decade or two back, as an exercise in exploration. Recent technological advancements created numerous features available. For designers working with these for the very first time, templates as well as filters, animations and so on. offered the chance to experiment more and use more.
The result was a number of logos that appeared cluttered and sloppy. They didn't convey anything of significance and in a sense were as if they were voiceless. If you want the design to be memorable it needs to be sharpened , and specific about the point it's trying to make. The good news is that this trend was not for long, and minimalism was back in the spotlight for good. We examine some of the reasons why a minimalistic logo is important in building a brand.
1. Attracting attention to what's important
It's so easy to miss the essence of something that leads us to 5 different directions. There is a reason why literature students are required to summarize a whole book that they have read in only a few words- the "meat" of the matter. The main theme (the wisdom) of the novel is simple to be lost if we deviate from the main aspect.
The summary summarizes what the book essentially wants to communicate. This is simple to understand and consequently, easier to grasp. If the logo contains seven figures dancing around, it is difficult to keep track and we could lose the primary idea. A minimalistic logo has a single idea to communicate and it accomplishes this goal with clarity.
2. Avoiding Clutter
Humans are extremely squeamish creatures. We don't like being in busy places. Our disdain for traffic jams is enough to prove the idea. A logo which is stuffed with numerous lines and shapes is like a traffic jam for an design. It is a distraction for the mind. After looking at the logo there is no spark generated and leaves viewers with the same understanding as he previously had about the brand.
In fact, it confuses the viewer further. A minimalistic logo design can cause neurons to spark and ignite a discussion. The people know what they should look at since the essence of the matter is right in front of them. Just like we hate mess in the house, so do we dislike clutter in our designs as well.
3. Aesthetic Appeal
Minimalist logos provide a sleek and neat look for the design. It is a sign of cleanliness. If the desk of an office is filled with numerous items however useful they might be, they are deemed "dirty". The process of clearing it and keeping only the essential items on the desk will alter the impression of it being called clean.
It's the same with the same principle for a logo. Designs that are centered with enough area around are thought to be tidier than those that span the entire space. The aesthetics of a design is not an issue of reasoning, but a matter of feel which is influenced by the way they look.
4. Reducing Error Chances
Simply put, the more data within the logo design the more chances for errors. If you are asked to speak about a certain subject without any time limit, you are likely to make complex or contradictory claims. But if you're only given three lines of space to present your thoughts, it will be clear, concise and concise.
There is no one who understands this better than writers. A draft manuscript after being completed is edited and revised 3-4 times on an average. Writing coaches call this "killing your babies" where they're urged to remove even the words they like but are unnecessary. If you spot anything in your design that you could do away with, pick up the editing axe , and then cut it off.
5. Better Recall
This should come as no surprise. Would you remember McDonald's logo if it had six distorted alphabets, four assorted colors and two characters? It's unlikely. The world is dominated by the golden arches of the iconic the "M" is the most recognized brand logo. The same can be said for Nike's swoosh. The memory of our brains is not enough as we'd want it to be. Our attention span even lower!
The fewer things people have to keep track of, the more they'll be able to remember them. A minimalistic logo will enjoy much greater recall than one that is filled with overly detailed information. This is here ultimately what creates the brand worth.
6. Simplicity
A minimalistic logo is a simple logo that speaks in one language. Imagine speaking to somebody who keeps changing their language every couple of phrases. You'll be looking for the first reason to leave the conversation. A complex logo is confusing and difficult to keep track of. It contains contradictory information.
The only thing needed is a unifying approach to colors, alphabets and symbols. Remember, the renowned artist Leonardo DaVinci said, "Simplicity is the ultimate sophistication". It's easier to create complexity , but it's difficult to add sophisticatedness to your design. Some of the finest logo designs on the planet that range from Apple to FedEx illustrate this idea of minimalism.
It is vital to join with a group of experts in order to attain this level of maturity in your logo. Logodesignteam is one such team of skilled designers who appreciate the value of minimalism in branding. With more than a million logos created and counting They have a vast experience in leveraging your design as per the market trends.
They've been praised by clients who have used them before for quick turnaround and a reasonable rate. In addition, the team is willing to be consulted throughout your design process from pitching to final details. You can now get your minimal design with minimal hassle.
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